New York City has long been a global epicenter for creativity—and at its heart lies tm:rw, a one-of-a-kind space where technology and imagination collide. Whether you have just ten minutes or a full afternoon to explore, tm:rw offers an experience like no other: part immersive exhibit, part interactive playground, and entirely inspiring. Designed to spark curiosity, provoke thought, and encourage hands-on experimentation, this dynamic venue invites visitors of all ages to engage with the ideas shaping tomorrow.
Whether You’re Here for 10 Minutes or 3 Hours, tm:rw Invites You to Explore, Experiment, and Encounter the Unexpected
From the moment you step inside, you’re immersed in a world where innovation has no limits. The energy is palpable—curious minds, vibrant visuals, and the hum of possibility fill the air.
Just 10 Minutes? You’ll Still Be Amazed
Short on time? No problem. tm:rw is designed with flexibility in mind. Even a quick walk through the ground floor gives you a taste of what’s possible. Discover concept-driven installations blending cutting-edge tech with creative storytelling—from digital art displays to touch-sensitive walls and voice-reactive environments. These bite-sized experiences are intuitive and accessible, requiring no prior knowledge to enjoy.
Less Than 30 Minutes: Choose the Concept That Speaks to You
With just half an hour, you can still dive deeper into what interests you most. The concept stations are perfect for short but meaningful interactions. Each station showcases innovations in fields like:
- Artificial Intelligence
- Sustainable Design
- Robotics
- Interactive Art
- Virtual & Augmented Reality
Take a moment to engage, absorb, and reflect. Whether it’s a prototype of a future-facing device or a compelling digital art installation, you’ll leave with fresh ideas and a renewed sense of curiosity.
Got About an Hour? Book an Immersive Experience You’ll Never Forget
Have a bit more time to spare? Elevate your visit with one of tm:rw’s immersive experiences, which bring technology to life in thrilling, tangible ways.
Race in a Formula 1 Simulator
Feel the rush as you take the wheel in a state-of-the-art F1 simulator, complete with hyper-realistic graphics and responsive controls. It’s the ultimate adrenaline kick—no driver’s license required
Fly Like a Bird with Birdly
Birdly offers a full-body VR experience that simulates bird flight through breathtaking virtual landscapes. With a motion platform and VR headset, you’ll feel the wind as you soar through cities or over nature-scapes—a perfect blend of escapism and tech innovation.
These experiences aren't just fun—they offer a glimpse into the creative engineering and design that power next-gen entertainment.
Spending a Few Hours? Don’t Miss the Events and the Café
If you’re lucky enough to spend a few hours at tm:rw, take full advantage of the rotating workshops, panels, and live demos. These events feature thought leaders, creators, and technologists who are shaping the world of tomorrow—offering insights and opportunities for hands-on learning.
Afterward, wind down at the tm:rw Cafe, where fresh, locally sourced ingredients meet inventive culinary flair. Whether you’re grabbing a quick coffee, enjoying brunch, or staying for dinner, the café provides a relaxing space to reflect and recharge.
- Navigating tm:rw: A Space Designed for Discovery
- Ground Floor: Main installations and concept stations
- Mezzanine: Collaborative zones and interactive exhibits
- Third Floor: Event spaces for workshops, talks, and group activities
Wayfinding is simple and signage is clear, so you can explore freely or follow your curiosity wherever it leads.
Parting Thoughts
Whether you spent ten minutes or three unforgettable hours, your time at tm:rw is sure to leave you inspired. This is more than a museum or exhibit—it’s a living, breathing celebration of creativity, imagination, and possibility. Come back soon, because there’s always something new to discover.
Getting There
tm:rw is located in The Candler Building
Address: 220 W 42nd St, New York, NY 10036
By Subway: Easily accessible from Times Square–42nd Street Station (1, 2, 3, 7, N, Q, R, W, A, C, E)
By Bus: Several MTA lines stop nearby
By Car: Convenient drop-off points and nearby parking available